{
  "schema_version": "1.0",
  "canonical_entity": "SparkLaunch",
  "canonical_url": "https://sparklaun.ch/compare/carta-pulley/facts.json",
  "generated_at": "2026-05-21T00:00:00Z",
  "last_verified_at": "2026-05-21T00:00:00Z",
  "owner": "growth",
  "reviewer": "product",
  "status": "current",
  "facts": [
    {
      "id": "competitor.carta_launch.free_limit",
      "type": "competitor_claim",
      "name": "Carta Launch free eligibility",
      "claim": "Carta Launch is free for new customers with up to 25 stakeholders and up to $1M raised.",
      "value": {
        "amount": 0,
        "currency": "USD",
        "billing_period": "plan",
        "stakeholder_limit": 25,
        "raised_limit": 1000000,
        "display": "Free up to 25 stakeholders and $1M raised"
      },
      "aliases": [
        "$1M",
        "$1M raised",
        "Free"
      ],
      "competitor": "Carta Launch",
      "source": {
        "url": "https://carta.com/plans/pricing-for-companies/",
        "label": "Carta official plans and pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/carta-pulley"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/carta-pulley"
      ],
      "replacement_fact_id": null,
      "notes": "Use this as an eligibility claim, not a guarantee that all later Carta plans are free."
    },
    {
      "id": "competitor.pulley.pricing_surface",
      "type": "competitor_claim",
      "name": "Pulley pricing surface",
      "claim": "Pulley's current public pricing page lists Startup at $1,200 per year and Growth at $3,500 per year.",
      "value": {
        "startup_amount": 1200,
        "growth_amount": 3500,
        "currency": "USD",
        "billing_period": "year",
        "startup_display": "$1,200/yr",
        "growth_display": "$3,500/yr",
        "startup_included_stakeholders": 25,
        "growth_included_stakeholders": 40
      },
      "aliases": [
        "$1,200",
        "$1,200/yr",
        "$3,500",
        "$3,500/yr",
        "Pulley Startup",
        "Pulley Growth"
      ],
      "competitor": "Pulley",
      "source": {
        "url": "https://pulley.com/pricing",
        "label": "Pulley official pricing page",
        "retrieved_at": "2026-05-21T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-21T00:00:00Z",
      "last_verified_at": "2026-05-21T00:00:00Z",
      "valid_from": "2026-05-21",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/carta-pulley"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/carta-pulley"
      ],
      "replacement_fact_id": null,
      "notes": "Pulley now publishes public Startup and Growth annual prices. Recheck this fact before broad use because competitor pricing can change quickly."
    },
    {
      "id": "competitor.pulley.growth_409a",
      "type": "competitor_claim",
      "name": "Pulley Growth 409A scope",
      "claim": "Pulley Growth includes 409A valuations according to Pulley's current pricing and help pages.",
      "value": {
        "plan": "Growth",
        "price_display": "$3,500/yr",
        "included": [
          "409A valuations",
          "40 stakeholders",
          "custom SAFE, option, and RSA agreements"
        ]
      },
      "competitor": "Pulley",
      "source": {
        "url": "https://pulley.com/pricing",
        "label": "Pulley official pricing page",
        "retrieved_at": "2026-05-21T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-21T00:00:00Z",
      "last_verified_at": "2026-05-21T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/carta-pulley"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/carta-pulley"
      ],
      "replacement_fact_id": null,
      "notes": "Keep scope separate from any numeric Pulley price claim."
    },
    {
      "id": "comparison.sparklaunch_vs_carta_pulley.stage_fit",
      "type": "comparison_distinction",
      "name": "SparkLaunch versus Carta and Pulley stage fit",
      "claim": "Carta and Pulley are deeper equity-administration platforms once a company needs mature cap-table operations; SparkLaunch differentiates for earliest-stage founders who still need formation, launch, CRM, and fundraising-readiness workflow.",
      "competitor": "Carta Launch and Pulley",
      "source": {
        "url": "https://sparklaun.ch/compare/carta-pulley",
        "label": "SparkLaunch Carta versus Pulley comparison",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "needs_review",
      "stale_state": "aging",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/carta-pulley"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/carta-pulley"
      ],
      "replacement_fact_id": null,
      "notes": "Keep distinction source-backed and avoid claiming parity with mature equity administration."
    },
    {
      "id": "sparklaunch.diagnostic.company_record_health",
      "type": "diagnostic_route",
      "name": "Company Record Health route",
      "claim": "Founders comparing Carta or Pulley should route to Company Record Health and cap-table readiness workflows when those artifacts are available.",
      "value": {
        "route": "/launchpad/cap-table",
        "artifact": "company_record_health",
        "requires_auth": true
      },
      "applies_to": [
        "equity comparisons"
      ],
      "source": {
        "url": "https://sparklaun.ch/features",
        "label": "SparkLaunch features page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "current",
      "stale_state": "fresh",
      "owner": "product",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/carta-pulley"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/carta-pulley"
      ],
      "replacement_fact_id": null,
      "notes": "Public pages should phrase this as a next action that requires authentication where applicable."
    },
    {
      "id": "sparklaunch.diagnostic.seed_access_score",
      "type": "diagnostic_route",
      "name": "Seed Access Score route",
      "claim": "Founders comparing fundraising workflows should route to Seed Access Score or SparkScore-style readiness workflows when the goal is investor-readiness triage.",
      "value": {
        "route": "/launchpad/funding",
        "artifact": "seed_access_score",
        "requires_auth": true
      },
      "applies_to": [
        "fundraising comparisons"
      ],
      "source": {
        "url": "https://sparklaun.ch/features",
        "label": "SparkLaunch features page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare",
        "https://sparklaun.ch/features"
      ],
      "page_scopes": [
        "root",
        "features",
        "compare",
        "compare/carta-pulley"
      ],
      "replacement_fact_id": null,
      "notes": "Use as a diagnostic route, not as a promised public export."
    }
  ]
}