{
  "schema_version": "1.0",
  "canonical_entity": "SparkLaunch",
  "canonical_url": "https://sparklaun.ch/facts.json",
  "generated_at": "2026-05-21T00:00:00Z",
  "last_verified_at": "2026-05-21T00:00:00Z",
  "owner": "growth",
  "reviewer": "product",
  "status": "current",
  "facts": [
    {
      "id": "sparklaunch.company.profile",
      "type": "company_profile",
      "name": "SparkLaunch company profile",
      "claim": "SparkLaunch helps founders move from startup idea to investor-ready operating company with formation, branding, fundraising-readiness, and founder-operations workflows.",
      "value": {
        "description": "Founder platform for company formation, cap table basics, fundraising readiness, CRM, launch assets, and document workflows."
      },
      "applies_to": [
        "SparkLaunch"
      ],
      "source": {
        "url": "https://sparklaun.ch/",
        "label": "SparkLaunch homepage",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/",
        "https://sparklaun.ch/facts.json",
        "https://sparklaun.ch/facts.md"
      ],
      "page_scopes": [
        "root",
        "homepage"
      ],
      "replacement_fact_id": null,
      "notes": "Use as the concise public company description for agent-readable summaries."
    },
    {
      "id": "sparklaunch.company.target_customer",
      "type": "company_profile",
      "name": "SparkLaunch target customer",
      "claim": "SparkLaunch is built for idea-stage through seed-stage founders who need formation, basic equity workflows, launch assets, CRM, and investor-readiness support in one workflow.",
      "value": {
        "audience": "idea-stage, pre-seed, and seed-stage founders"
      },
      "applies_to": [
        "SparkLaunch"
      ],
      "source": {
        "url": "https://sparklaun.ch/features",
        "label": "SparkLaunch features page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/features",
        "https://sparklaun.ch/compare"
      ],
      "page_scopes": [
        "root",
        "features",
        "compare"
      ],
      "replacement_fact_id": null,
      "notes": "Audience framing should not imply SparkLaunch replaces counsel, tax advisors, or mature equity administration."
    },
    {
      "id": "sparklaunch.boundary.legal_tax_advice",
      "type": "legal_or_tax_boundary",
      "name": "No legal or tax advice boundary",
      "claim": "SparkLaunch provides workflow support and document organization, not legal, tax, accounting, valuation, transfer-agent, or investment advice.",
      "value": {
        "boundary": "workflow_support_only"
      },
      "applies_to": [
        "SparkLaunch"
      ],
      "source": {
        "url": "https://sparklaun.ch/pricing",
        "label": "SparkLaunch pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "product",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/pricing",
        "https://sparklaun.ch/features",
        "https://sparklaun.ch/compare"
      ],
      "page_scopes": [
        "root",
        "pricing",
        "features",
        "compare"
      ],
      "replacement_fact_id": null,
      "notes": "Keep this boundary visible when describing 83(b), formation, equity, valuation, transfer-agent, or fundraising workflows."
    },
    {
      "id": "sparklaunch.pricing.free",
      "type": "pricing_plan",
      "name": "Free plan price",
      "claim": "SparkLaunch Free is $0.",
      "value": {
        "amount": 0,
        "currency": "USD",
        "billing_period": "forever",
        "display": "$0"
      },
      "aliases": [
        "$0",
        "Free"
      ],
      "applies_to": [
        "Free"
      ],
      "source": {
        "url": "https://sparklaun.ch/pricing",
        "label": "SparkLaunch pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/pricing",
        "https://sparklaun.ch/features"
      ],
      "page_scopes": [
        "root",
        "pricing",
        "features"
      ],
      "replacement_fact_id": null,
      "notes": "Free plan remains the public entry point."
    },
    {
      "id": "sparklaunch.pricing.incorporation.one_time",
      "type": "pricing_plan",
      "name": "Incorporation Package one-time price",
      "claim": "SparkLaunch Incorporation Package is $499 one time.",
      "value": {
        "amount": 499,
        "currency": "USD",
        "billing_period": "one_time",
        "display": "$499"
      },
      "aliases": [
        "$499"
      ],
      "applies_to": [
        "Incorporation Package"
      ],
      "source": {
        "url": "https://sparklaun.ch/pricing",
        "label": "SparkLaunch pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/pricing",
        "https://sparklaun.ch/delaware-c-corp-formation",
        "https://sparklaun.ch/compare"
      ],
      "page_scopes": [
        "root",
        "pricing",
        "features",
        "compare"
      ],
      "replacement_fact_id": null,
      "notes": "Delaware filing fees or registered-agent charges may be handled separately from the initial checkout where applicable."
    },
    {
      "id": "sparklaunch.pricing.startup.monthly",
      "type": "pricing_plan",
      "name": "Startup monthly price",
      "claim": "SparkLaunch Startup is $40 per month.",
      "value": {
        "amount": 40,
        "currency": "USD",
        "billing_period": "month",
        "display": "$40/mo"
      },
      "aliases": [
        "$40",
        "$40/mo"
      ],
      "applies_to": [
        "Startup Plan"
      ],
      "source": {
        "url": "https://sparklaun.ch/pricing",
        "label": "SparkLaunch pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/pricing",
        "https://sparklaun.ch/features",
        "https://sparklaun.ch/compare"
      ],
      "page_scopes": [
        "root",
        "pricing",
        "features",
        "compare"
      ],
      "replacement_fact_id": null,
      "notes": "Use with Startup annual price when showing recurring options."
    },
    {
      "id": "sparklaunch.pricing.startup.annual",
      "type": "pricing_plan",
      "name": "Startup annual price",
      "claim": "SparkLaunch Startup is $399 per year.",
      "value": {
        "amount": 399,
        "currency": "USD",
        "billing_period": "year",
        "display": "$399/yr"
      },
      "aliases": [
        "$399",
        "$399/yr"
      ],
      "applies_to": [
        "Startup Plan"
      ],
      "source": {
        "url": "https://sparklaun.ch/pricing",
        "label": "SparkLaunch pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/pricing",
        "https://sparklaun.ch/features",
        "https://sparklaun.ch/compare"
      ],
      "page_scopes": [
        "root",
        "pricing",
        "features",
        "compare"
      ],
      "replacement_fact_id": null,
      "notes": "Use this as the canonical Startup annual price until replaced."
    },
    {
      "id": "sparklaunch.pricing.growth.monthly",
      "type": "pricing_plan",
      "name": "Growth monthly price",
      "claim": "SparkLaunch Growth is $180 per month.",
      "value": {
        "amount": 180,
        "currency": "USD",
        "billing_period": "month",
        "display": "$180/mo"
      },
      "aliases": [
        "$180",
        "$180/mo"
      ],
      "applies_to": [
        "Growth Plan"
      ],
      "source": {
        "url": "https://sparklaun.ch/pricing",
        "label": "SparkLaunch pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/pricing",
        "https://sparklaun.ch/features",
        "https://sparklaun.ch/compare"
      ],
      "page_scopes": [
        "root",
        "pricing",
        "features",
        "compare"
      ],
      "replacement_fact_id": null,
      "notes": "Use with Growth annual price when showing recurring options."
    },
    {
      "id": "sparklaunch.pricing.growth.annual",
      "type": "pricing_plan",
      "name": "Growth annual price",
      "claim": "SparkLaunch Growth is $1,799 per year.",
      "value": {
        "amount": 1799,
        "currency": "USD",
        "billing_period": "year",
        "display": "$1,799/yr"
      },
      "aliases": [
        "$1,799",
        "$1,799/yr"
      ],
      "applies_to": [
        "Growth Plan"
      ],
      "source": {
        "url": "https://sparklaun.ch/pricing",
        "label": "SparkLaunch pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/pricing",
        "https://sparklaun.ch/features",
        "https://sparklaun.ch/compare"
      ],
      "page_scopes": [
        "root",
        "pricing",
        "features",
        "compare"
      ],
      "replacement_fact_id": null,
      "notes": "Use this as the canonical Growth annual price until replaced."
    },
    {
      "id": "sparklaunch.features.free.scope",
      "type": "plan_feature",
      "name": "Free plan scope",
      "claim": "The Free plan includes one-use AI founder tools, one project-scoped SparkScore Lite run, a 10-lead landing page builder, sales CRM capacity, cap table basics, one SAFE or convertible note tracker, dilution presets, share links, and community access.",
      "value": {
        "plan": "Free",
        "included": [
          "AI tools x1",
          "SparkScore Lite x1 per project",
          "Landing page builder 10 leads",
          "Sales CRM 25 leads",
          "Cap table basics",
          "SAFE tracker x1",
          "Investor share links x3",
          "Community access"
        ]
      },
      "applies_to": [
        "Free"
      ],
      "source": {
        "url": "https://sparklaun.ch/pricing",
        "label": "SparkLaunch pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/pricing",
        "https://sparklaun.ch/features"
      ],
      "page_scopes": [
        "root",
        "pricing",
        "features"
      ],
      "replacement_fact_id": null,
      "notes": "Free scope should stay aligned with entitlement copy and SparkScore Lite run limits."
    },
    {
      "id": "sparklaunch.features.incorporation.scope",
      "type": "plan_feature",
      "name": "Incorporation Package scope",
      "claim": "The Incorporation Package covers Delaware C-Corp formation workflow, EIN workflow support, registered-agent coordination, founder stock issuance, 83(b) election workflow support, and post-incorporation guidance.",
      "value": {
        "plan": "Incorporation Package",
        "included": [
          "Delaware C-Corp formation workflow",
          "EIN workflow support",
          "Registered-agent coordination",
          "Founder stock issuance",
          "83(b) election workflow support",
          "Post-incorporation guidance"
        ]
      },
      "applies_to": [
        "Incorporation Package"
      ],
      "source": {
        "url": "https://sparklaun.ch/delaware-c-corp-formation",
        "label": "SparkLaunch Delaware C-Corp formation page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "product",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/pricing",
        "https://sparklaun.ch/features",
        "https://sparklaun.ch/delaware-c-corp-formation"
      ],
      "page_scopes": [
        "root",
        "pricing",
        "features"
      ],
      "replacement_fact_id": null,
      "notes": "Do not imply legal or tax advice, official stock ledger finality, or registered-agent fees always included beyond the described workflow."
    },
    {
      "id": "sparklaunch.features.startup.scope",
      "type": "plan_feature",
      "name": "Startup plan scope",
      "claim": "The Startup plan adds expanded founder tools, landing page capacity, cap table exports, three SAFE or convertible note trackers, investor CRM, sales CRM, AI GTM Planner, QR campaigns, and community access.",
      "value": {
        "plan": "Startup Plan",
        "included": [
          "Expanded founder tools",
          "Landing page builder 200 leads",
          "Cap table exports",
          "SAFE or note tracker x3",
          "Investor CRM 200 leads",
          "Sales CRM 200 leads",
          "AI GTM Planner",
          "QR campaigns"
        ]
      },
      "applies_to": [
        "Startup Plan"
      ],
      "source": {
        "url": "https://sparklaun.ch/pricing",
        "label": "SparkLaunch pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/pricing",
        "https://sparklaun.ch/features",
        "https://sparklaun.ch/compare"
      ],
      "page_scopes": [
        "root",
        "pricing",
        "features",
        "compare"
      ],
      "replacement_fact_id": null,
      "notes": "Startup scope is a current recurring offer."
    },
    {
      "id": "sparklaunch.features.growth.scope",
      "type": "plan_feature",
      "name": "Growth plan scope",
      "claim": "The Growth plan adds unlimited founder tools, SparkScore Pro positioning, unlimited landing-page leads, advanced equity workflows, document vault, data room, pitch deck support, unlimited CRM capacity, and analytics-oriented launch workflows.",
      "value": {
        "plan": "Growth Plan",
        "included": [
          "Unlimited founder tools",
          "SparkScore Pro",
          "Unlimited landing-page leads",
          "Advanced equity workflows",
          "Document Vault",
          "Data Room",
          "Pitch Deck Builder",
          "Unlimited CRM capacity"
        ]
      },
      "applies_to": [
        "Growth Plan"
      ],
      "source": {
        "url": "https://sparklaun.ch/pricing",
        "label": "SparkLaunch pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/pricing",
        "https://sparklaun.ch/features",
        "https://sparklaun.ch/compare"
      ],
      "page_scopes": [
        "root",
        "pricing",
        "features",
        "compare"
      ],
      "replacement_fact_id": null,
      "notes": "Growth scope is a current recurring offer."
    },
    {
      "id": "competitor.stripe_atlas.price",
      "type": "competitor_claim",
      "name": "Stripe Atlas setup price",
      "claim": "Stripe Atlas charges a $500 one-time setup fee that includes government fees and first-year registered-agent services.",
      "value": {
        "amount": 500,
        "currency": "USD",
        "billing_period": "one_time",
        "display": "$500"
      },
      "aliases": [
        "$500",
        "$500.00"
      ],
      "competitor": "Stripe Atlas",
      "source": {
        "url": "https://stripe.com/atlas",
        "label": "Stripe Atlas official page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/stripe-atlas",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/stripe-atlas",
        "compare/stripe-atlas-alternatives"
      ],
      "replacement_fact_id": null,
      "notes": "Official Stripe Atlas page also references first-year registered-agent service in the setup fee."
    },
    {
      "id": "competitor.stripe_atlas.registered_agent.annual",
      "type": "competitor_claim",
      "name": "Stripe Atlas registered-agent renewal",
      "claim": "Stripe Atlas registered-agent maintenance is $100 annually after the first year.",
      "value": {
        "amount": 100,
        "currency": "USD",
        "billing_period": "year",
        "display": "$100"
      },
      "aliases": [
        "$100"
      ],
      "competitor": "Stripe Atlas",
      "source": {
        "url": "https://stripe.com/atlas",
        "label": "Stripe Atlas official page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/stripe-atlas",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/stripe-atlas",
        "compare/stripe-atlas-alternatives"
      ],
      "replacement_fact_id": null,
      "notes": "Use only as registered-agent maintenance pricing, not the Atlas setup price."
    },
    {
      "id": "competitor.stripe_atlas.stripe_credits",
      "type": "competitor_claim",
      "name": "Stripe Atlas product credits",
      "claim": "Stripe Atlas highlights $2,500 in Stripe product credits for the first year after incorporation.",
      "value": {
        "amount": 2500,
        "currency": "USD",
        "billing_period": "one_time",
        "display": "$2,500"
      },
      "aliases": [
        "$2,500"
      ],
      "competitor": "Stripe Atlas",
      "source": {
        "url": "https://stripe.com/atlas",
        "label": "Stripe Atlas official page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/stripe-atlas",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/stripe-atlas",
        "compare/stripe-atlas-alternatives"
      ],
      "replacement_fact_id": null,
      "notes": "Use as a Stripe-perks claim, not as a cash discount against SparkLaunch pricing."
    },
    {
      "id": "competitor.stripe_atlas.partner_discounts",
      "type": "competitor_claim",
      "name": "Stripe Atlas partner discounts",
      "claim": "Stripe Atlas highlights access to over $50,000 in partner discounts.",
      "value": {
        "amount": 50000,
        "currency": "USD",
        "billing_period": "one_time",
        "display": "$50k+"
      },
      "aliases": [
        "$50k+",
        "$50K+",
        "$50,000"
      ],
      "competitor": "Stripe Atlas",
      "source": {
        "url": "https://stripe.com/atlas",
        "label": "Stripe Atlas official page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/stripe-atlas",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/stripe-atlas",
        "compare/stripe-atlas-alternatives"
      ],
      "replacement_fact_id": null,
      "notes": "Use as a partner-perks claim, not as a cash discount against SparkLaunch pricing."
    },
    {
      "id": "competitor.clerky.company_setup.price",
      "type": "competitor_claim",
      "name": "Clerky company setup price",
      "claim": "Clerky company setup is listed at $427 one time.",
      "value": {
        "amount": 427,
        "currency": "USD",
        "billing_period": "one_time",
        "display": "$427"
      },
      "aliases": [
        "$427"
      ],
      "competitor": "Clerky",
      "source": {
        "url": "https://www.clerky.com/pricing",
        "label": "Clerky official pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/clerky",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/clerky",
        "compare/stripe-atlas-alternatives"
      ],
      "replacement_fact_id": null,
      "notes": "Clerky pricing may include caveats for third-party and add-on fees."
    },
    {
      "id": "competitor.clerky.post_incorporation.price",
      "type": "competitor_claim",
      "name": "Clerky post-incorporation setup price",
      "claim": "Clerky post-incorporation setup is listed at $299.",
      "value": {
        "amount": 299,
        "currency": "USD",
        "billing_period": "one_time",
        "display": "$299"
      },
      "aliases": [
        "$299"
      ],
      "competitor": "Clerky",
      "source": {
        "url": "https://www.clerky.com/pricing",
        "label": "Clerky official pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/clerky",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/clerky",
        "compare/stripe-atlas-alternatives"
      ],
      "replacement_fact_id": null,
      "notes": "Use as separate from company setup."
    },
    {
      "id": "competitor.clerky.lifetime.price",
      "type": "competitor_claim",
      "name": "Clerky lifetime package price",
      "claim": "Clerky Company Lifetime Package is listed at $819 one time.",
      "value": {
        "amount": 819,
        "currency": "USD",
        "billing_period": "one_time",
        "display": "$819"
      },
      "aliases": [
        "$819"
      ],
      "competitor": "Clerky",
      "source": {
        "url": "https://www.clerky.com/pricing",
        "label": "Clerky official pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/clerky",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/clerky",
        "compare/stripe-atlas-alternatives"
      ],
      "replacement_fact_id": null,
      "notes": "Clerky notes package exclusions and third-party fee caveats."
    },
    {
      "id": "competitor.carta_launch.free_limit",
      "type": "competitor_claim",
      "name": "Carta Launch free eligibility",
      "claim": "Carta Launch is free for new customers with up to 25 stakeholders and up to $1M raised.",
      "value": {
        "amount": 0,
        "currency": "USD",
        "billing_period": "plan",
        "stakeholder_limit": 25,
        "raised_limit": 1000000,
        "display": "Free up to 25 stakeholders and $1M raised"
      },
      "aliases": [
        "$1M",
        "$1M raised",
        "Free"
      ],
      "competitor": "Carta Launch",
      "source": {
        "url": "https://carta.com/plans/pricing-for-companies/",
        "label": "Carta official plans and pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/carta-pulley"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/carta-pulley"
      ],
      "replacement_fact_id": null,
      "notes": "Use this as an eligibility claim, not a guarantee that all later Carta plans are free."
    },
    {
      "id": "competitor.pulley.pricing_surface",
      "type": "competitor_claim",
      "name": "Pulley pricing surface",
      "claim": "Pulley's current public pricing page lists Startup at $1,200 per year and Growth at $3,500 per year.",
      "value": {
        "startup_amount": 1200,
        "growth_amount": 3500,
        "currency": "USD",
        "billing_period": "year",
        "startup_display": "$1,200/yr",
        "growth_display": "$3,500/yr",
        "startup_included_stakeholders": 25,
        "growth_included_stakeholders": 40
      },
      "aliases": [
        "$1,200",
        "$1,200/yr",
        "$3,500",
        "$3,500/yr",
        "Pulley Startup",
        "Pulley Growth"
      ],
      "competitor": "Pulley",
      "source": {
        "url": "https://pulley.com/pricing",
        "label": "Pulley official pricing page",
        "retrieved_at": "2026-05-21T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-21T00:00:00Z",
      "last_verified_at": "2026-05-21T00:00:00Z",
      "valid_from": "2026-05-21",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/carta-pulley"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/carta-pulley"
      ],
      "replacement_fact_id": null,
      "notes": "Pulley now publishes public Startup and Growth annual prices. Recheck this fact before broad use because competitor pricing can change quickly."
    },
    {
      "id": "competitor.pulley.growth_409a",
      "type": "competitor_claim",
      "name": "Pulley Growth 409A scope",
      "claim": "Pulley Growth includes 409A valuations according to Pulley's current pricing and help pages.",
      "value": {
        "plan": "Growth",
        "price_display": "$3,500/yr",
        "included": [
          "409A valuations",
          "40 stakeholders",
          "custom SAFE, option, and RSA agreements"
        ]
      },
      "competitor": "Pulley",
      "source": {
        "url": "https://pulley.com/pricing",
        "label": "Pulley official pricing page",
        "retrieved_at": "2026-05-21T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-21T00:00:00Z",
      "last_verified_at": "2026-05-21T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/carta-pulley"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/carta-pulley"
      ],
      "replacement_fact_id": null,
      "notes": "Keep scope separate from any numeric Pulley price claim."
    },
    {
      "id": "competitor.firstbase.start.price",
      "type": "competitor_claim",
      "name": "Firstbase Start price",
      "claim": "Firstbase Start is listed at $399 one time.",
      "value": {
        "amount": 399,
        "currency": "USD",
        "billing_period": "one_time",
        "display": "$399"
      },
      "aliases": [
        "$399"
      ],
      "competitor": "Firstbase",
      "source": {
        "url": "https://www.firstbase.io/pricing",
        "label": "Firstbase official pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/firstbase"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/firstbase"
      ],
      "replacement_fact_id": null,
      "notes": "Firstbase pricing page also lists recurring and add-on services separately."
    },
    {
      "id": "competitor.firstbase.agent.price",
      "type": "competitor_claim",
      "name": "Firstbase Agent price",
      "claim": "Firstbase Agent is listed at $299 annually per state.",
      "value": {
        "amount": 299,
        "currency": "USD",
        "billing_period": "year",
        "display": "$299"
      },
      "aliases": [
        "$299"
      ],
      "competitor": "Firstbase",
      "source": {
        "url": "https://www.firstbase.io/pricing",
        "label": "Firstbase official pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/firstbase"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/firstbase"
      ],
      "replacement_fact_id": null,
      "notes": "Use as recurring registered-agent/compliance pricing, not formation price."
    },
    {
      "id": "competitor.gust.start.price",
      "type": "competitor_claim",
      "name": "Gust Start price",
      "claim": "Gust Start is listed at $450 per year.",
      "value": {
        "amount": 450,
        "currency": "USD",
        "billing_period": "year",
        "display": "$450/yr"
      },
      "aliases": [
        "$450",
        "$450/yr"
      ],
      "competitor": "Gust Launch",
      "source": {
        "url": "https://gust.com/pricing/",
        "label": "Gust official pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/gust-launch",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/gust-launch",
        "compare/stripe-atlas-alternatives"
      ],
      "replacement_fact_id": null,
      "notes": "Gust also uses launch page copy that says get incorporated for $450."
    },
    {
      "id": "competitor.gust.accelerate.price",
      "type": "competitor_claim",
      "name": "Gust Accelerate price",
      "claim": "Gust Accelerate is listed at $1,250 per year.",
      "value": {
        "amount": 1250,
        "currency": "USD",
        "billing_period": "year",
        "display": "$1,250/yr"
      },
      "aliases": [
        "$1,250",
        "$1,250/yr"
      ],
      "competitor": "Gust Launch",
      "source": {
        "url": "https://gust.com/pricing/",
        "label": "Gust official pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/gust-launch",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/gust-launch",
        "compare/stripe-atlas-alternatives"
      ],
      "replacement_fact_id": null,
      "notes": "Use for Gust Accelerate plan comparisons only."
    },
    {
      "id": "competitor.gust.raise.price",
      "type": "competitor_claim",
      "name": "Gust Raise price",
      "claim": "Gust Raise is listed at $3,500 per year.",
      "value": {
        "amount": 3500,
        "currency": "USD",
        "billing_period": "year",
        "display": "$3,500/yr"
      },
      "aliases": [
        "$3,500",
        "$3,500/yr"
      ],
      "competitor": "Gust Launch",
      "source": {
        "url": "https://gust.com/pricing/",
        "label": "Gust official pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/gust-launch",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/gust-launch",
        "compare/stripe-atlas-alternatives"
      ],
      "replacement_fact_id": null,
      "notes": "Use for Gust Raise plan comparisons only."
    },
    {
      "id": "comparison.sparklaunch_vs_stripe_atlas.workflow_breadth",
      "type": "comparison_distinction",
      "name": "SparkLaunch versus Stripe Atlas workflow breadth",
      "claim": "Stripe Atlas is strong for formation and perks; SparkLaunch differentiates through broader founder workflow continuity after formation, including cap table basics, CRM, launch assets, and fundraising-readiness support.",
      "competitor": "Stripe Atlas",
      "source": {
        "url": "https://sparklaun.ch/compare/stripe-atlas",
        "label": "SparkLaunch Stripe Atlas comparison",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "needs_review",
      "stale_state": "aging",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/stripe-atlas",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/stripe-atlas",
        "compare/stripe-atlas-alternatives"
      ],
      "replacement_fact_id": null,
      "notes": "Keep distinction balanced and avoid overstating Atlas limits."
    },
    {
      "id": "comparison.sparklaunch_vs_clerky.founder_workflow",
      "type": "comparison_distinction",
      "name": "SparkLaunch versus Clerky founder workflow",
      "claim": "Clerky is strong for startup legal paperwork; SparkLaunch differentiates through lower-friction founder tooling after formation, including cap table basics, SAFE tracking, CRM, landing pages, and AI founder tools.",
      "competitor": "Clerky",
      "source": {
        "url": "https://sparklaun.ch/compare/clerky",
        "label": "SparkLaunch Clerky comparison",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "needs_review",
      "stale_state": "aging",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/clerky"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/clerky"
      ],
      "replacement_fact_id": null,
      "notes": "Do not imply Clerky lacks legal-document depth."
    },
    {
      "id": "comparison.sparklaunch_vs_carta_pulley.stage_fit",
      "type": "comparison_distinction",
      "name": "SparkLaunch versus Carta and Pulley stage fit",
      "claim": "Carta and Pulley are deeper equity-administration platforms once a company needs mature cap-table operations; SparkLaunch differentiates for earliest-stage founders who still need formation, launch, CRM, and fundraising-readiness workflow.",
      "competitor": "Carta Launch and Pulley",
      "source": {
        "url": "https://sparklaun.ch/compare/carta-pulley",
        "label": "SparkLaunch Carta versus Pulley comparison",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "needs_review",
      "stale_state": "aging",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/carta-pulley"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/carta-pulley"
      ],
      "replacement_fact_id": null,
      "notes": "Keep distinction source-backed and avoid claiming parity with mature equity administration."
    },
    {
      "id": "comparison.sparklaunch_vs_firstbase.back_office_scope",
      "type": "comparison_distinction",
      "name": "SparkLaunch versus Firstbase founder workflow",
      "claim": "Firstbase is strong for formation and back-office services; SparkLaunch differentiates through founder workflow, equity basics, CRM, launch assets, and investor-readiness tooling.",
      "competitor": "Firstbase",
      "source": {
        "url": "https://sparklaun.ch/compare/firstbase",
        "label": "SparkLaunch Firstbase comparison",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "needs_review",
      "stale_state": "aging",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/firstbase"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/firstbase"
      ],
      "replacement_fact_id": null,
      "notes": "Avoid overstating Firstbase limitations outside sourced public pages."
    },
    {
      "id": "comparison.sparklaunch_vs_gust.launch_scope",
      "type": "comparison_distinction",
      "name": "SparkLaunch versus Gust Launch scope",
      "claim": "Gust Launch goes deeper on startup legal and equity administration; SparkLaunch differentiates through broader founder workflow tooling around launch assets, CRM, pitch support, and early-stage operations.",
      "competitor": "Gust Launch",
      "source": {
        "url": "https://sparklaun.ch/compare/gust-launch",
        "label": "SparkLaunch Gust Launch comparison",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "needs_review",
      "stale_state": "aging",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/gust-launch",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/gust-launch",
        "compare/stripe-atlas-alternatives"
      ],
      "replacement_fact_id": null,
      "notes": "Keep distinction balanced and source-backed."
    },
    {
      "id": "sparklaunch.diagnostic.formation_readiness",
      "type": "diagnostic_route",
      "name": "Formation readiness route",
      "claim": "Founders comparing formation tools should route to SparkLaunch formation readiness and the attorney-reviewable incorporation workflow.",
      "value": {
        "route": "/delaware-c-corp-formation",
        "artifact": "formation_readiness"
      },
      "applies_to": [
        "formation comparisons"
      ],
      "source": {
        "url": "https://sparklaun.ch/delaware-c-corp-formation",
        "label": "SparkLaunch Delaware C-Corp formation page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare",
        "https://sparklaun.ch/compare/stripe-atlas",
        "https://sparklaun.ch/compare/clerky"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/stripe-atlas",
        "compare/stripe-atlas-alternatives",
        "compare/clerky",
        "compare/firstbase",
        "compare/gust-launch"
      ],
      "replacement_fact_id": null,
      "notes": "This is a public route, not a guarantee of automated legal conclusion."
    },
    {
      "id": "sparklaunch.diagnostic.company_record_health",
      "type": "diagnostic_route",
      "name": "Company Record Health route",
      "claim": "Founders comparing Carta or Pulley should route to Company Record Health and cap-table readiness workflows when those artifacts are available.",
      "value": {
        "route": "/launchpad/cap-table",
        "artifact": "company_record_health",
        "requires_auth": true
      },
      "applies_to": [
        "equity comparisons"
      ],
      "source": {
        "url": "https://sparklaun.ch/features",
        "label": "SparkLaunch features page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "current",
      "stale_state": "fresh",
      "owner": "product",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/carta-pulley"
      ],
      "page_scopes": [
        "root",
        "compare",
        "compare/carta-pulley"
      ],
      "replacement_fact_id": null,
      "notes": "Public pages should phrase this as a next action that requires authentication where applicable."
    },
    {
      "id": "sparklaunch.diagnostic.seed_access_score",
      "type": "diagnostic_route",
      "name": "Seed Access Score route",
      "claim": "Founders comparing fundraising workflows should route to Seed Access Score or SparkScore-style readiness workflows when the goal is investor-readiness triage.",
      "value": {
        "route": "/launchpad/funding",
        "artifact": "seed_access_score",
        "requires_auth": true
      },
      "applies_to": [
        "fundraising comparisons"
      ],
      "source": {
        "url": "https://sparklaun.ch/features",
        "label": "SparkLaunch features page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare",
        "https://sparklaun.ch/features"
      ],
      "page_scopes": [
        "root",
        "features",
        "compare",
        "compare/carta-pulley"
      ],
      "replacement_fact_id": null,
      "notes": "Use as a diagnostic route, not as a promised public export."
    },
    {
      "id": "sparklaunch.cta.start_free",
      "type": "cta",
      "name": "Start free CTA",
      "claim": "Founders can start free on SparkLaunch before paying for incorporation or a recurring plan.",
      "value": {
        "label": "Start free",
        "route": "/",
        "action": "start-free"
      },
      "applies_to": [
        "SparkLaunch"
      ],
      "source": {
        "url": "https://sparklaun.ch/pricing",
        "label": "SparkLaunch pricing page",
        "retrieved_at": "2026-05-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "created_at": "2026-05-09T00:00:00Z",
      "updated_at": "2026-05-18T00:00:00Z",
      "last_verified_at": "2026-05-18T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/",
        "https://sparklaun.ch/pricing",
        "https://sparklaun.ch/compare"
      ],
      "page_scopes": [
        "root",
        "homepage",
        "pricing",
        "features",
        "compare"
      ],
      "replacement_fact_id": null,
      "notes": "Do not imply paid plan access without authentication or entitlement."
    }
  ]
}